• Kristen Orr

What Are Your Brand Values?

Whether your business has been established for 5 years, or 5 months, it is always beneficial to take a moment and ask yourself; "what are my brand values?".

As seen in last week's Instagram post (@loni.marketing), we challenged our followers to reflect on the following questions:

1. WHAT TYPES OF QUALITIES DO YOU WANT YOUR BUSINESS TO REFLECT?

What are the main qualities that are most important that you want your business to reflect? Some common examples are; honesty, commitment, loyalty, patience, punctuality, charisma.

Try to think of what you want your business to be perceived as to customers.

2. WHAT DOES YOUR BUSINESS STAND FOR?

LONI Marketing is a woman-owned business, and those who know me, know that I am a huge feminist (yasss, queen). I wanted to make sure that LONI Marketing is known for being a bad-ass, woman-empowering business. Some businesses do not like to mix their beliefs/what they stand for with their business, but others (like myself), believe that it can build onto your brand image. I wanted to make sure my clients know that LONI is more than a marketing agency.

Does your business stand for something more than the product or service you are selling? Is there another message you want to get across by using your brand?

3. WHAT TYPES OF CUSTOMERS ARE YOU TRYING TO REACH?

One of my favorite podcasts is the "Goal Digger Podcast" by Jenna Kutcher (@goaldiggerpodcast). One of the exercises that Jenna has taught me, is to try and imagine your "perfect customer". What are the demographics of this person, what is their personality like? Use a pen and paper to write down what comes to mind. This exercise can help you define your target audience.

Now try to figure out how you can reach that "perfect customer". Understanding who you are trying to reach, why you want to reach them, and how to reach them is incredibly beneficial to several elements of owning a business, especially when working on your branding.

4. WHAT MAKES YOUR BUSINESS DIFFERENT FROM OTHERS?

This is one of those questions I heard in college time and time again but is probably one of the most important questions that ALL business owners should be able to answer without hesitation.

What makes your business different than the one that sells the same product down the road? Why should customers buy from YOU, instead of your competition? What makes YOU unique? Thanks for reading! Until next time, my friends :)


- Kristen